National Pet Day 2021- Altvia

For National Pet Day we wanted to highlight some of Altvia’s furry friends. They help us get our work done and stay motivated.

Name: Lucca and Baily

Favorite activity: Having a catch with their favorite tennis ball and tug of rope

Bio: Hello. This is Lucca and Baily. We are the best and there is no doubting that. If you do, we have a problem. Just kidding but please give us both many pets, treats, and all the attention. That makes us happy

Name: Calvin

Favorite activity: Digging an elaborate tunnel system under the back yard.

Bio: I’m an old man now. I still enjoy chasing after a ball and deciding not to give it back to Carter to throw again, but these days I equally enjoy a long nap on a stack of freshly laundered blankets. Carter and I have been through a lot and we are definitely each others’ best friend. I wish he’d stop hiding joint vitamins in my food though.

Name: Beckham (his mom’s name was Spice and we love soccer…you get the connection)

Favorite activity: Sleeping and walks

Bio: I’m a total prima donna who likes soft blankets, fluffy pillows, pillow top beds and hard-boiled eggs. In the mornings, I protect our backyard from the coyotes in the area but other than that, it’s sleep and eat until my family takes me on a walk.

Name: Romeo

Favorite activity: Sleeping

Bio: I grew up on a farm in Golden, and life has been good. I enjoy eating carrots, radishes, and peppermints. Most of my days are spent sleeping and eating the wood from the fence like a beaver.

Name: Lego

Favorite activity: Hiking – a true colorado pup

Bio: I’m Lego, and I just turned 1! I’m happiest when I’m with my friends at the dog park, hiking in the mountains, or playing in the snow. Like any covid pup, I prefer my humans to be with me 24/7 and am a huge proponent of WFH.

Name: Shep

Favorite activity: Watching his Southern Charm namesake — Shep Rose

Bio: My name is Shep after Shep Rose on Southern Charm. I love watching Bravo with my mom, chewing toys to oblivion, and eating as much people food as my family will give me.

Name: Mattie

Favorite activity: Eating (though she has no teeth so licking food sums it up better.)

Bio: Greeting tall ones. I am an old lady Chiweenie. Everything freaks me out except the fireplace, my bed, and the giant human that feeds me. The grey-haired lady (who loved the cat best and I know it) I could take or leave, though she does feed me sometimes too. Maybe if we added a few more kittens to the household we would all be happier… WAIT I DID NOT SAY THAT! WHO’S TYPING THIS!

Name: Jafa

Favorite activity: Going to the dog park

Bio: Hi! My name is Jafa Zarkovic and I am a 1.5 years old. I’m quite the mixed dog- pit bull terrier, husky, akita and a couple more. What you may not know about me is that my name comes from my parent’s favorite Serbian cake, it was even their wedding cake! I like to spend my days running around with friends at daycare, going on walks with my family, and getting to know my new little human brother, Luka. You can usually find me watching the backyard or cuddling up with my humans.

Name: Daisy

Favorite activity: Visiting the neighbors

Bio: Eight years ago I was found  in Bakersfield, CA.  Luckily, my mom adopted me and I got to grow up going to work with her in big building in San Francisco.  Everyone at the big building loved me! I was the boss! Now I live in Colorado.  It’s a lot colder here but I’ve gotten used to the snow. I prefer to lay on the couch by the fire though.  I get to go into the office at Altvia  and I think I’m the boss there too.

Name: Nathan

Favorite activity: Giving Mouse “gifts” to my mom

Bio: I’m Nathan.  I was rescued from Oklahoma where a nice lady found me out in the rain.  I like to roam around the neighborhood and all the neighbors like me.  They call me Gangsta-Nate… I “take care” of all the mice in the neighborhood.  I’m a friendly boy and   I like playing with all the foster puppies that visit our house. I try to play with my doggie sister but she seems annoyed.  I like cuddling with my mom.

Name: Breck & Cooper Pearson

Favorite activity: Playing fetch and sneaking treats

Bio: Breck (right) and Cooper (left) are a great pair. The retriever bros are a nice balance between sweet and salty. Breck has an abundance of energy while Cooper prefers a nap and cuddles all day. The boys enjoy quarantine and spending quality time with mom, but they really miss going to the office and seeing all their Altvia friends.

Name: Jagger

Favorite activity: Playing/Sleeping

Bio: My name is Jagger and I am a 1 year old Frenchie who’s looking for love. I help protect the neighborhood and love to eat chicken and play all day!

Name: Ronald

Favorite activity: Making Zoom meeting appearances

Bio: Hey Friends, do you have anything I could chew on and/or destroy? Don’t listen to Tyler, I’m not as “chonky” as he claims.

Name: Stanley Cup and Silky Mitts

Favorite activity: Sleeping

Bio: My name is Stan. I had a good life spending most of my days asleep. And then my people brought this little demon named Mittsy home.

A traditional crm was built for general ‘customer’ scenarios

Software platforms have made the world a better place by making work a better place. Indeed the world is better off when people enjoy their jobs even marginally more, and workplace applications on big CRM platforms like Salesforce.com have done that and much more.

But the potential that platforms like these offer presents diminishing returns: once the platform provider has engineered too many industry specific components into its platform, its usefulness for other industries begins to be threatened, and with that so do the usefulness of the component tools built into the platform.

So it is with the CRM category that Salesforce.com has defined: it is generic enough to work for many industries, and yet still offers the potential for others to round off the edges and nail more vertically-oriented and extremely tailored software solutions.

Private capital markets are actually a great demonstration of this dynamic. Where generic CRM platforms simplify — appropriately so — to assume there’s a business, a customer, a sale, and service of that customer, there are a few industry-specific pieces that are missing.

Take for example, that investors become customers by investing through legal entities the GP raises. It’s a subtle but important nuance that just doesn’t make sense at a platform-as-a-service level (because it’s overly complicated for a simple one-time sale that many industries require), but which can easily be added without 10 years or software engineering. Once provided, the rest of the platform’s components become tremendously powerful again and you’re set to take over the world.

As a traditional CRM in our pillars methodology, these nuances must be present to properly account for investors in these legal entities, potential target companies and which are owned by these entities, the context of all interactions with these parties (as well as the appropriate overlap, ie co-investments), and how you’re arriving at finding these opportunities on both sides of the equation, such that you’re able to piece together what’s effective and what’s not. Not just because we say so, but because these are the very relationships and data that are key to the motivation behind a CRM in any industry.

It’s critical, too, that the valuable publicly-available information that helps to enrich CRM systems and save users painful steps of entering it themselves is fully-integrated at the platform level.

Again, look no further than the 3,000+ pre-built integrations that Salesforce.com — the creator of the CRM platform concept — has at a platform level to do so, and which only exists by way of holding just short of overly-specifying certain industry workflows that would present challenges to properly integrate.

Stakeholder reporting and communication (investor relations) draws on a range of datasets

The traditional “customer service” model of CRM systems once again makes overly-simplified assumptions about the customer relationship when applied to private capital markets.

In fifteen years I personally have yet to hear the terms “warranty” or “service call” in this market because it’s just not the same. But make no mistake, as uncomfortable as it may be to say aloud, customer service is more important now than ever and it’s constantly happening; the industry is, after all, considered to be a financial “service”.

As it turns out, that service is primarily information-based — it’s driven by data and takes the form of reports and analysis that drive decisions, and then end up again in investor-facing reports and analysis.

The foundational elements of a private capital markets CRM must be built such that they accommodate this data (like we discussed above), but so too that it can accommodate additional supporting data that investors (customers!) need in the context of service.

Oftentimes this supporting data — financial metrics and time-based values, for example — is believed not to meet the traditional definition of CRM and the natural thought is “well, better do this in Excel!”.

While I happen to believe Excel is still the greatest software application ever built, its introduction to this value chain we’ve discussed herein actually creates the problem many firms suffer from: key data needed to provide customer service (again: effectively the entirety of a firm’s reports and analysis) is now in disparate systems and detached.

Both of those dynamics are important and distinct: not only is this supplemental data disparate, but when brought together there is no logical association that can be made between the two data sets.

Allow me, then, to make the point very simply: not only can this financial and time-based value data (you may be thinking about is as “portfolio monitoring” or “accounting”) be a part of a CRM, it is arguably the most important part of a CRM because it’s at the core of what providing service to the customer entails — information that comes out of data!

Firms need a digital method to engage stakeholders (ie investor portals)

Investor portals are not new; in fact, for many of us — including myself — they conjure up horrifying nightmares in which we’re aimlessly guessing at folders to find the newest document we need.

So in lies the opportunity: not only have the portals we’ve come to hate not simplified the process of acquiring information, they’ve failed to create an entirely new experience that is “customer service” driven.

To be fair, this is not a B2C market where you’d be long out of business for not having focused on customer service and thus the customer’s technology-driven experience. But don’t expect to be around too much longer if you aren’t thinking about this shift.

Today’s institutional investors increasingly expect this same consumer-like experience, and a massive opportunity is being missed by not providing it. It’s not about providing them the experience they desire; it’s more about the ability to measure engagement that is had in return.

Put simply: what’s keeping the market from providing this experience is the availability of the information that’s required to create the service that provides the experience.

If you’ve hung in this long, you know that by focusing on your CRM, you have the data that’s required to manage the customer relationship and the technology-driven experience through which that information is shared to create a differentiated and opportunistic customer experience.

national pet day