Resource Type: Customer Stories

How a Global Placement Agent Scaled Fundraising with Altvia

Posted on June 5, 2025 by - Uncategorized

As a leading global, independent, full-service placement agent and secondaries advisory firm, Monument Group has helped clients raise over $148 billion in alternative investment assets. With a global presence spanning Boston, London, Amsterdam, and Tokyo, operational precision and investor transparency are mission-critical. For over a decade, Monument Group has relied on Altvia to unify its investor workflows and drive efficient fundraising execution.

“Altvia’s CRM is the backbone of our investor workflows.”
Ellie Kennedy, Partner, Monument Group

One Source of Truth Across Global Offices

With teams operating across time zones and continents, Monument Group needed a centralized platform to align their efforts and eliminate data silos. Altvia’s CRM serves as the firm’s single source of truth—keeping every office in sync and every team member aligned across dozens of active mandates.

Global Coordination – Simplified: A unified system ensures that regardless of location, everyone is operating from the same data.

Integrated Communication Tools: Calendar sync and email integration ensure seamless investor engagement and prevent key touchpoints from slipping through the cracks.

Complete Interaction History: All LP communications are logged in one place, giving the team full visibility into relationship progression.

More time for what matters: With data up-to-date and easily reportable, the team can focus on delivering value to clients—not wrangling spreadsheets.

Dynamic Reporting That Keeps Pace

​​In a fast-moving fundraising environment, Altvia’s CRM enables Monument Group to adapt reporting in real time. Purpose-built atop Salesforce, Altvia’s CRM gives the team the flexibility to adapt reporting as client needs and market dynamics shift.

  • On-demand dashboards. Homepage reports give the team a live snapshot of fundraising activity and pipeline health.
  • Tailored LP updates. Branded pipeline tearsheets allow Monument Group to deliver professional, customized updates to investors.
  • Full lifecycle visibility. From initial contact to final close, the team tracks fundraising progress, investor status, and activity across multiple
  • No more waiting on IT. Non-technical users can adjust reporting outputs and dashboards on the fly—speeding up client responsiveness and internal alignment.

“The level of insight Altvia provides has really improved internal communication across our project management teams.”

Ellie Kennedy, Partner, Monument Group

Scaling with Confidence

As Monument Group expands its services to include secondaries and co-investment advisory, operational scalability has become a strategic imperative. Altvia’s CRM gives them a flexible foundation to grow without friction.

  • Firmwide consistency: Standardized workflows and strong adoption across four global offices ensure reliability at scale.
  • Time saved through automation: Embedded reports and custom dashboards drastically reduce time spent on manual reporting.

Built for what’s next. Altvia’s platform supports new business lines without needing to overhaul systems or processes.

Preparing for the Future of Fundraising

Monument Group understands that investor expectations—and technology—are evolving fast. With Altvia, they’re positioned to take advantage of what’s next.

AI-driven intelligence: From predicting LP engagement timing to suggesting next-best actions, the firm is excited about CRM’s potential to work smarter.
Hyper-personalized reporting: Tailored LP updates are top-of-mind, ensuring investors get the transparency they expect in formats that resonate.
Deepening integration: As the firm’s tech stack matures, seamless data flow between tools will become even more critical—and Altvia is central to that vision.

11 Years Strong—and The Partnership Continues to Grow

For over a decade, Altvia has been a trusted partner to Monument Group. What began as a CRM implementation has evolved into a powerful operational backbone for the entire firm. As Monument Group continues to grow, innovate, and lead, Altvia’s flexible, fund-focused platform will be there—driving adoption, insight, and impact every step of the way.

RCP Gets Insightful Data Through Enhanced Reporting From AIM

Posted on February 15, 2024 by - CRM & Data Management, Deal & Pipeline Management

RCP Advisors is a private equity investment management firm that provides access to lower middle market private equity fund managers through funds-of-funds and through direct co-investments. The firm is invested in nearly 100 funds and close to 1,000 underlying portfolio companies and while each of the members on the firm’s investment committee is familiar with a specific part of the portfolio, it is impossible for all of them to closely follow the entire portfolio because of the firm’s size.

“Since 2005, RCP has been using the AIM software system by Altvia to track fundraising, investment due diligence, and portfolio management.”

Andrew Nelson, Principal

Challenge

RCP’s 2-man portfolio monitoring team, then, is charged with providing the investment committee with a summary of the entire portfolio on a quarterly basis, as well as ensuring that the valuations provided by underlying managers are reasonable and maintaining a constant high-level view of the portfolio.

“Taking all the data surrounding each investment and condensing it into a 5 or 10 minute summary on each fund can be a real challenge,” says Principal on the Portfolio Management team Andrew Nelson, “but it’s crucial that each member of the investment committee knows the entire portfolio rather than just the 10 or 12 specific relationships they’re close to.”

Since 2005, RCP has been using the AIM software system by Altvia to track fundraising, investment due diligence, and portfolio management. And over this time period, they have amassed a great deal of data on each fund and each operating company in their portfolio.

From this data, the portfolio monitoring team could produce reports that showed the current amount the firm had invested in each fund or operating company. These reports, usually built-in spreadsheets, produced a limited view of the entire data set and were often just a snapshot of the current state of investments. For example, they provided no historical data about investments the firm had made at any given time in the past.

Without a regimented and flexible method for creating reports, the portfolio monitoring team was limited in the completeness of the picture they could provide for the investment team. Says Nelson, “We had all the data and we knew what reports we needed. We just didn’t have the technical skills necessary to turn those ideas into a nice, clean report that contains all the relevant information.”

Solution

In 2011, Altvia reconfigured RCP’s AIM database to accommodate enhanced reporting. RCP then invited Altvia back to Chicago later that year to help them leverage the functionality of their new database by configuring the customized reports the portfolio monitoring team needed.

Once on-site, Altvia and the portfolio monitoring team started by brainstorming ideas for the kind of information they would like to get out of their database. Eventually, they outlined a set of 10 reports that they wanted and Altvia went to work creating them.

“We had all this data and information and we knew how to do it but they made it more efficient,” says Portfolio Management team member Adam Ciborowski. “They helped us automate all of the enhanced reporting capabilities that we had been doing manually and it improved our ability to present the data in a usable form.”

The end product was a set of reports and a reporting framework that facilitated RCP’s consumption of data in a way they had never done before, providing them insight into the portfolio but also into their managers and industry trends.

“We had our set ways and Altvia opened our eyes to different ways of how to report and what we can use within Salesforce and excel,” says Ciborowski.

“They know our business and they understand our language,” says Nelson. “As a result, it was very easy to describe what we wanted and they were able to contribute ideas of their own.”

Leveraging their new enhanced reporting capabilities, the portfolio monitoring team is providing RCP with data that is more informative, more insightful, and more accurate, letting RCP ultimately make better-informed decisions.

Altvia gave us the ability to fine-tune our reporting more to our liking and also made it more flexible so we could do more with what we have,” says Nelson. “At first we had a limited view and they expanded our horizons with what else can be done.”

“I think it helped us look at our data in a different way,” says Ciborowski. “We had been looking at it at a very high level and now we are able to break it down and be more specific. We have more accurate and more meaningful data and we can do everything more in real-time. I think we became a lot more efficient.”

Email Marketing-CRM Integration Delivers Quick Results for Midwest Growth Partners

Posted on February 15, 2024 by - CRM & Data Management, Data Strategy & Analytics, Deal & Pipeline Management

Midwest Growth Partners’ vision is to be the preeminent alternative asset manager serving overlooked geographies. Today, MGP manages two lower middle market investment funds that make individual equity and debt investments ranging in size from $500,000 to $12,000,000 in the food & agricultural, manufacturing, and distribution sectors. The firm also co-invests in larger opportunities. Its investments included a focus on facilitating orderly business success planning transactions as well as minority or majority growth equity and subordinated debt investments in established and growing businesses. MGP has intentionally positioned itself to offer situationally correct capital structures for each company.

Its unique flexible capital approach and uniquely qualified investment team with deep food & agricultural networks in underserved rural markets separates it from other traditional private equity funds and allows the firm to be highly entrepreneurial in its investment strategy.

Midwest Growth Partners addresses data and communication challenges with “dynamic” solution.

“The integration of the email marketing tool with the CRM increased the speed we deliver relevant, market-focused news to stakeholders.”

Ben Fogle, Partner & Investment Committee Member

Challenge

According to Ben Fogle (MGP Partner and Investment Committee member), MGP was similar to many firms, in that MGP struggled with “stale and dispersed” data—information maintained in a variety of spreadsheets, Outlook calendars, and contact records, and other sources. Not surprisingly, it was difficult to keep important information accurate, organized, and accessible by team members. Further, as MGP continued to grow and scale, it needed a better way to share communication and interaction touchpoints across the platform.

According to Fogle, the firm had grown beyond the existing technology tools it had relied on for the last six years, including the firm’s origination and deal pipeline tracking which was was “spreadsheet-driven, clunky, and time-consuming”. Further, as team members joined and left the firm, MGP was seeking improved retention of, and business continuity gained by a fully centralized and integrated CRM operating system.

Solution

MGP came to Altvia looking for an advanced solution for data management and communication. After conversations around challenges and potential solutions, the firm implemented Altvia’s CRM and Email Marketing tool. “Quickly we realized that all of our data needed to be in the CRM and no longer maintained in spreadsheets,” says MGP’s Office Manager Colleen Dougherty. “We accomplished that shift and then integrated Altvia quick hit “refreshers” to introduce or highlight user interface, how-to, and features of the Altvia platform. Before long, everyone in the firm recognized the tangible value and became strong users of the technology.”

MGP team members each leverage the platform a bit differently, from pulling a calling list in a certain city, to tracking follow-up tasks, to mass communication to our network with “tombstone announcements” regarding the firm’s most recent acquisitions. “We got a dozen new deal referrals from our last deal announcement,” Dougherty adds.

The Altvia platform helps MGP perform a wide variety of functions more efficiently, including report generation. “The system improves operations on the deal side tremendously,” says Fogle. “That includes helping us keep our pipeline organized. With the click of a button, we can generate a dynamic report.”

The seamless sharing of information between solution components also benefits MGP.

“The integration of the email marketing tool with the CRM increased the speed we deliver relevant, market-focused news to stakeholders,” Fogle explains. “We’re much faster in making deal announcements and team announcements, and those kinds of communications have delivered significant ROI from their generation of proprietary leads.”

As for Fogle’s advice for industry peers about the implementation of purpose-built private equity technology, he says it’s vital for firms to “walk before they run” with new systems. To that end, it’s important to have an internal platform expert and champion who can facilitate communication and interactions between the firm and the solution provider. He also mentions that attentive customer support is essential. “Having a dedicated support person has been invaluable to us.”

Edge Natural Resources Is On Top of Their Game With Investor Relations

Posted on February 14, 2024 by - CRM & Data Management, Fundraising Strategy, Investor Relations & LP Experience

Edge Natural Resources is an energy private equity firm focused on opportunities in upstream exploitation and development with aggregate commitments from a diverse base of foundations, endowments, and family offices. The firm is experiencing strong momentum and as they grow, so do their operations and investor demands.

“I wanted to be ahead of the game and ensure a smooth process and investor experience.”

Stacie Moore, Partner & CFO

Challenge

To help solve the firm’s growth challenges, management applied 25+ years of combined private equity experience in selecting a solution to help consolidate, organize and integrate their workflows and fund management along with investor relations communications. Their most recent experience included managing 300+ investors across multiple funds.

This experience was brought over to Edge Natural Resources with careful evaluation of cloud-based CRM solutions that could integrate with backend accounting systems as well as front-to-back solutions.

Solution

“What led me back to AIM was a good experience and its ease of use. The decision really came down to people – who you know, who you wanted to help you succeed,” shares Stacie Moore, Partner, and CFO, of Edge Natural Resources.

In addition to AIM, Edge Natural Resources also selected Correspond Investor Edition to simplify investor relations communications like capital calls and document splitting as well as ShareSecure to manage the volume and coordination of investment materials. By implementing this integrated solution from the beginning, Edge Natural Resources has gained a competitive advantage.

“The business needs involved the information and manner in which we touch our LPs – communicating with investors in a seamless way that’s accurate and efficient. I wanted to be ahead of the game at Edge Natural Resources and ensure a smooth process and investor experience,” comments Moore.In relation to the onboarding experience, the implementation process involved a dedicated project manager and support team to ensure adoption, data integrity, and training.“

When working with the implementation team of Altvia, this team really wanted to know our goals and workflows and then understood the end game so I could get to where I needed to be,” shares Moore. And with a prescriptive approach calibrated to Edge Natural Resources, the process was streamlined and effective by sharing best practices and providing customized training.

With this foundation in place, Edge Natural Resources plans to expand applications for the system and optimize processes with current private equity-specific modules and workflows.

What are the most important benefits? “Time and investor perception,” comments Moore. For example, Edge Natural Resources gains significant time savings when distributing a capital call through a more automated, integrated workflow. And to service the number and breadth of investor demands, the firm provides a high-touch investor relations experience with consistent communications, reliable reporting, and timely investment materials.

The derived benefits represent a partnership. “I do think that people make decisions differently and I make decisions based on relationships. I could tell that relationships are important to everyone I’ve dealt with at Altvia. The people I work with actually care – care what I think and want to make me successful. And that to me is very important, more so than if you have all the bells and whistles – you can get that eventually anyway. But having the people who care is more important. I want to have someone that I can count on.”

Spire Capital Leverages Altvia to Monitor the Portfolio

Posted on February 14, 2024 by - Deal & Pipeline Management, Investor Relations & LP Experience

Spire Capital is a private equity firm focused on lead and control investments in middle-market companies in the technology-enabled business services, media, education, and communications sectors. Founded in 2000, the company has had tremendous success in building industry-leading companies and driving outsized returns for its investors. Spire Capital leads buyout investments, providing deep industry experience and a network of business relationships that enable its portfolio companies to grow and create value. The company is investing out of its fourth fund, has managed over $900 million in private equity commitments since its founding, and has invested in 26 platform companies and consummated over 90 add-on acquisitions. Spire Capital was in need of Altvia’s help with portfolio monitoring.

Solid returns and a great stakeholder experience are Spire Capital’s keys to success.

“Altvia isn’t a vendor, but a true partner….Altvia listens and uses creativity to solve problems.”

Don Stewart, CFO

Challenge

Don Stewart is CFO of Spire Capital. A hands-on executive, he also handles CCO responsibilities. He has extensive leadership and expertise in creating scalable revenue for businesses across a variety of industries, from entrepreneurial startups to Fortune 500 companies. This includes experience in directing all facets of treasury, accounting, investor relations, and operations.

Stewart and the entire Spire Capital team had found that managing information using Excel spreadsheets was “brutal.” They were using spreadsheets to record financials for their portfolio companies, provide information for monthly financial reviews, and produce quarterly and annual reports and related communications, among other things. Handling all of those tasks was extremely labor-intensive and time-consuming.

Solution

With Altvia’s help, Spire Capital implemented a portfolio company dashboard in its LP portal, which enables them to easily pull up mark-to-market valuations (cost, fair market value, etc.) at a fund level for each portfolio company. The time savings and increase in transparency have been significant, and the ability to better serve LPs has become a major differentiator for the company.

“I’m on the front line for LP requests, whether it be quarterly, annually, or whenever,” says Stewart. “Two-thirds of the time, those requests are about portfolio company data. That got me thinking about what else I can present to stakeholders to help them make decisions—taking off my financial hat and putting on my marketing hat, so to speak.”

He also noted that with the type of advanced portfolio monitoring functionality provided by Altvia, you have to re-educate contacts who are used to only having access to “stale” data. “The access to data is great,” he says, “It’s a matter of training people on how and where to find that data. But once you do, stakeholders like our more sophisticated institutional partners love it. Used the right way, an LP portal can serve as a key marketing function.”

What advice would Stewart give to his industry peers about how to approach and prioritize technology and the role portfolio monitoring can play in a firm? “I think the attitude ‘If it ain’t broke, don’t fix it’ is pretty prevalent in our industry, with many firms still working in Excel, posting PDFs as a way to provide information, etc.,” he says. “But it’s important to be forward-thinking and not get stuck in your ways. You’ve got to take the time and make the investment in implementing new solutions, and you’ve got to believe it will work. But if you do, it’s totally worth it.”

Stewart goes on to say that good returns are essential, but achieving good returns plus providing an excellent stakeholder experience can set your firm apart from the competition. It can also make your job easier, as he estimates that the greater LP engagement they generated going into their fourth fund allowed them to complete the raise in half the time of their third fund.

“Altvia isn’t a vendor, but a true partner,” he says, summing up the relationship. “Altvia listens and uses creativity to solve problems.”

ClearVision Equity Increases Workflow Efficiency With Altvia

Posted on February 14, 2024 by - CRM & Data Management, Deal & Pipeline Management, Fundraising Strategy, Investor Relations & LP Experience

In 2017, ClearVision Equity launched its first investment. In a few short years, the firm has completed over 25 investments across a variety of Southern California industries.

ClearVision is a small, experienced team with a high success rate and currently manages about $30 million of committed capital.

“AIM on Salesforce was a big plus for me. It allows us to continue to customize as we need for future growth.”

Ryan Zachary, Vice President

Challenge

Ryan Zachary, Vice President at ClearVision, was able to accomplish that with 8 pieces of software, including Box and HelloSign. What tied the systems together were API connections, which would often disconnect if one platform had an update.

“Inevitably, an update would create a domino effect, and I would have to reconnect all the systems.” Zachary went on to say, “It became too much, I would spend quite an amount of time reconnecting the systems, and it wasn’t sustainable.”

After enough times of reconnecting the platforms, Zachary knew the firm was at an inflection point, and it was time to look for fundraising software.

Solution

In his research, Zachary narrowed down platforms, and Altvia was the top of the list due to the platform’s customizability. “AIM on Salesforce was a big plus for me. It allows us to continue to customize as we need for future growth.”

Zachary also liked that Altvia’s Investor Portal, ShareSecure, was easy for their team and investors to manage documents and signature requests. “The ability to quickly update documents and files depending on the investment made it a big time saver,” Zachary went on to say, “I was most impressed with the Altvia AIM to ShareSecure interoperability that I didn’t see with other competitors on the market.”

Zachary then connected with Altvia’s Director of Solution Architecture, Christopher Wojack, “Chris came to our office in San Diego and met with us in person. He went above and beyond, answering questions regarding the platform and what implementation would look like. The whole experience allowed me to gain confidence in Altvia’s ability to deliver highly customizable products specific to my use cases.

“Chris was technical as well as very personable, and he knew what solutions were necessary for our firm’s goals”.

While these three factors solidified ClearVision’s partnership with Altvia, it was the appeal of the product suite working together that led to their decision.

Altvia’s CRM solution, AIM, gave ClearVision a centralized database for all their investor information. Correspond Investor and Market Editions made it easy for Zachary to create and send both specific and broad emails and review delivery reports to ensure that the updates or commitments reached the right audiences. ShareSecure gave ClearVision a user-friendly LP Portal to track, share, and sign investor documents.

IVP Uses Altvia’s Platform To Streamline Investor Communications

Posted on February 14, 2024 by - CRM & Data Management, Investor Relations & LP Experience

Success isn’t built overnight, just ask Altvia client, Institutional Venture Partners.

IVP first opened its doors in 1980 starting with a $22 million venture capital fund, and a goal to partner with future focused market leaders.

Today, IVP’s commitment to growing its relationships with top entrepreneurs has led to investments in more than 400 companies, 112 of which have gone public, and now managing $7 billion in assets.

“Before Altvia, our team would spend anywhere from 5-10 hours cross-checking our investor reports for distribution.”

Kelly O’Kane, SVP Investor Relations

Challenge

For 15 years, IVP used basic desktop database software to manage its Limited Partner contacts and interactions, but it was no longer sustainable for the successful growing firm. It became clear that they needed to evaluate their options for a new technology partner for investor communications. Along with a single platform to manage, the team needed new capabilities and workflows to help manage day-to-day activities. Another must-have was the ability to have a multi-sign -on, so members of the firm could update records in real-time.

IVP decided to implement a basic version of Salesforce.com with some built-in customization offered by an independent consultant. While going through their first fundraise in Salesforce; they realized rather quickly, it wasn’t the right match. Frustrated, IVP’s VP of Business Development and IR, Kelly O’Kane noticed the investor communications workflow and contact fields needed to manage the fund were not scalable.

“We knew we had to go back to the drawing board,” O’Kane told Altvia.

After their fundraising was complete, they did just that. They knew they wanted to stay with Salesforce but chose a more finance-centric consultant to build out a better, more scalable workflow for their investor communications. It was during the second attempt that O’Kane dove into Salesforce and learned the robust capabilities it offered. She became more familiar with the capabilities of Salesforce, not only could the platform be utilized for fund administration, but it was also a great tool to use for the firm’s marketing efforts.

While IVP’s business development team was celebrating the latest Salesforce configuration, a new problem arose, their third-party data room was not only not integration-friendly, but was left out of a process that was now heavily centered around IVP’s instance of Salesforce.

Solution

“Our team would spend anywhere from 5-10 hours cross checking our investor reports for distribution,” O’Kane stated. She went on, “when you have last- minute capital calls, distributions, audits or any other various items that come up, not having an integrated solution proved itself to be problematic”. It was during this time that O’Kane was introduced to Altvia’s GP-LP Portal, ShareSecure and communication tool, Correspond, which together could integrate with Salesforce, and in turn create a fluid process for the firm.

“This whole thing could have been avoided had we started with Altvia earlier. We could have spared, time, money, and possibly some frustration.”

One can imagine the change wasn’t exactly welcomed after a 15 year-long run of the legacy system, and a rough start during the first implementation. With O’Kane, Altvia helped the IVP team get excited about the new technology implementation. “The team saw wins the first week. They have been excited about how much easier their work has been for them.”

O’Kane shared it now takes the team 30 minutes, compared to 5-10 hours, to distribute reports to their investors, and they can distribute with confidence. IVP can now give their partners peace of mind with ShareSecure, where they can request signatures, track documents, and activities.

IVP can now give their partners peace of mind with ShareSecure, where they can request signatures, track documents, and activities. “I was in good hands with Altvia, not only because they had the experience and understood the nuances of private equity, but also in the way I was assisted through the entire sales process, and implementation.”

Pathstone (FKA Crestone Capital) Saves Hundreds Of Hours Of Work With Altvia

Posted on February 14, 2024 by - CRM & Data Management, Data Strategy & Analytics, Digital Transformation & Operations

Pathstone (FKA Crestone Capital) is a modern-day family office. Their team delivers a suite of fully- integrated investment management and wealth advisory services to families looking to protect and enhance their wealth and define their unique legacy. With over 30 years of experience and approximately $3 billion in assets under management, they help entrepreneurs, business owners, and their families pursue a better life lived.

With Altvia CRM, Pathstone has visibility and transparency to support their work.

“It was a lot of work to launch the pool and get the commitments.” Now everything is streamlined, capital call records are easy to access, and distribution notices are simpler to send.”

Hayley Chase, Operations Coordinator

Challenge

Pathstone invests like an endowment with an asset allocation model, providing a family office structure for nearly 90 families. Their team provides investment services including family wealth planning, payment facilitation, and money management.

With increasing assets under management, Pathstone sought out a system to support business growth, create operational efficiencies, and better serve their stakeholders. The team was using a set of disparate systems including Excel sheets, PDFs, and Microsoft Dynamics. It was cumbersome to gather all client data into a central location, and the group had difficulty leveraging Microsoft Dynamics across the organization to accomplish basic tasks. It didn’t fit and ultimately only ended up being used for contact management.

Pathstone needed a CRM that could play a key role in scaling the business and support the vision of a central database and eliminate spreadsheets. The chosen solution needed to work with their other systems and provide the ability to show where all of their client’s assets exist at any point in time.

Solution

The Pathstone team chose Altvia and rolled out the AIM platform to the firm in January of 2018 to create operational efficiency. “Collaboration with Altvia has enabled our firm to create significant cross departmental efficiencies. Their insights and ability to execute improvements based on learnings has helped us continue to evolve. We appreciate their partnership and positive impact on our business,” shared Hayley Chase. With the AIM CRM, they have visibility and transparency to support their work.

The addition of Altvia’s Managed Services supports the unique family office customization use-cases that Pathstone wanted to support their clients. Also, with Investor Correspond, the team has a more efficient method for asset management and agreement distribution and signature collection.

More specifically, the Altvia team merged two different views of the households that Pathstone serves:

  1. Tracking of relationships (who is related to whom within a given family, what are the interactions Pathstone is having with each person)
  2. Tracking of the flow of capital (which investment vehicles each household owns, what are the holdings of those portfolios, what is the total $ amount that Pathstone manages for that household).

The ability to summarize both relationships and flow of capital in one system, with everything totaled at the household level was a new capability for Pathstone. Imagine how much easier an advisor’s life is when they have one central view of a household they’re advising. Additionally, once they have a structure that can support the data, they plan to use Answers to achieve better insights and analytics for internal and external use.

With the implementation of AIM and Investor Correspond, Pathstone will save hundreds of hours of work. Before Altvia, advisors spent hours sorting through Excel sheets of capital calls to determine if there were available funds and then send emails to get the trade—ultimately, 80+ emails had to be typed and sent. “It was a lot of work to launch the pool and get the commitments.” Now everything is streamlined, capital call records are easy to access, and distribution notices are simpler to send.

Pathstone also manages 40 private equity pools and the agreement process for entering a pool is much simpler with Altvia. The efficiencies created in the signature process will save their team “hundreds of hours next year.”

Plexus Capital Paves The Way For Firm Growth With Altvia

Posted on February 14, 2024 by - Data Strategy & Analytics

Plexus Capital is a private equity firm based in North Carolina with a focus on the lower end of the middle market. As they’ve grown, they’ve stayed true to their core competitive advantage: sourcing, executing and managing transactions with companies under $100 million in sales. To scale the model and keep their investment discipline, they had to transform their platform.

20-page Monday morning meeting reports that used to take up to 10 hours could now be compiled in 15 minutes.

“We are able to report on performance on a real time basis with stats on deal generation, quality of referral sources, and the status of key accounts and more.”

Michael Painter, Partner

Challenge

“We had over 30 portfolio companies, multiple transactions in varying stages of due diligence, and a diversified and growing LP base. Our execution and reporting requirements were growing exponentially, yet we knew our core competency was smaller deals—and we wanted to continue growing. We just reached a critical mass where we had to address the consistency of data across all our reporting platforms and bring institutional processes to our deal flow, execution and portfolio oversight,” says Plexus Partner Michael Painter.

The team at Plexus learned about Altvia from a fellow fund manager and chose to go with AIM, a CRM solution specifically designed for Private Capital Markets, based on conversations with other Altvia clients.

Plexus started with AIM, fund management software designed to track incoming deals and run analytics on deal flow to accommodate the increased number of deals that they were evaluating (800+ per year). The next step was to address the very detailed portfolio company financial and operating metrics that they had been capturing in a massive spreadsheet on a monthly basis. Altvia helped Plexus import this data into AIM, streamlining the upload process and pushing the portfolio company metrics into a shared AIM database that provided everyone on the Plexus team with up-to-date data. Altvia also helped Plexus pull accounting information from QuickBooks into AIM to help track historical portfolio balances by a portfolio company.

Solution

“Altvia has a lot of experience with what works and what doesn’t work,” says Painter. “They are a good governor for what is realistic versus what is possible and they helped us start small and grow into a system that has allowed us to scale while institutionalizing our processes and staying true to our core competency of investing in the lower middle market.”

Almost immediately, AIM started saving the Plexus team time and making them more efficient. The 20-page Monday morning meeting reports that used to take up to 10 hours could now be compiled in 15 minutes. They are also now able to more efficiently manage their deal flow, due diligence, portfolio and overall fund management processes. Says Painter, “We would have to add two full-time people if we didn’t have AIM – and even then it wouldn’t have been scalable given our strategy.”

Most importantly, the Plexus team now relies on AIM to monitor and report their deal flow. “We are able to report on performance on a real-time basis with stats on deal generation, quality of referral sources, and the status of key accounts and more,” says Painter. “Having that information in front of our entire team every Monday has made us better; we are more disciplined, more accountable and we are finding more ways to be smarter about how we generate deal flow.”

Painter says that much of the benefit of using AIM comes from working with the team at Altvia. “They’ve worked with a lot of people in our space and they know what they’re doing,” he says. “And they’re also good guys,” he adds. “Our market is so relationship-driven—we really get to know our business partners and understand their needs. With Altvia, it’s clear that they value having a relationship that comes along with the software.”

LFM Capital Makes The Switch To Maximize Deal Sourcing And App Integrations

Posted on February 14, 2024 by - Deal & Pipeline Management

In October 2014, LFM Capital opened its doors in Nashville, Tennessee and successfully closed its first fund. LFM invests in lower middle-market North American manufacturing and industrial service companies and is led by a successful Fortune 50 team with experienced global operating executives and private equity professionals.

The switch to a more robust private equity CRM system was necessary for LFM’s future growth.

“Private equity technology is changing so quickly. I feel really good that we are now on Altvia and Salesforce because I know that we can add more tools and applications over time very efficiently.”

Jessica Ginsberg, Managing Director, Business Development

Challenge

As LFM’s volume increased, they discovered new tools that were instrumental to their direct sourcing process. Tools such as Outreach.io, SourceScrub, and DataFox gave LFM the performance metrics they needed to optimize their operations; however, even with technology in place, efficiency for the team remained an issue.

After doing some research, Ginsberg realized the best solution for the team would be a CRM that could integrate with their favorite applications. While doing her due diligence on private equity CRM vendors, Ginsberg was referred to Altvia through LFM’s outsourced investor relations resource, who also works with several other firms and had seen the Altvia platform first hand.

Around that same time, Ginsberg attended a private equity event and shared with her peers the initiative their firm had to switch CRMs. “A senior-level executive was raving about their firm’s recent switch. When I asked who they switched to, he said Altvia.” The word of mouth referral by not one, but two independent sources was a clear validator.

Solution

Ginsberg recognizes the level of customization Altvia has to offer, “I have access to one interface, while my colleagues on another team use a separate interface that works more effectively for them, and all the data comes together all in one place that we can all have easy access to.”

To get the LFM team back up and running with their favorite applications, like Outreach. io, SourceScrub, and DataFox, Altvia trained their team on AIM, and how to use their third-party tools within the system, providing a seamless deal sourcing workflow that gives them back time in their day. “We were blown away; the entire process was painless and it was a seamless transition to get up and running on Altvia,” Ginsberg shared about the communication with Altvia during the time of implementation.

The switch to a more robust private equity CRM system was necessary for LFM’s future growth. “Private equity technology is changing so quickly. I feel really good that we are now on Altvia and Salesforce because I know that we can add more tools and applications over time very efficiently.”

Ginsberg was asked what advice she would give another firm that was searching for a new CRM. “Do your due diligence with vendors,and always get references and speak to them directly.” Ginsberg went on to add, “Believe it or not, it has already happened to me, and I’ve told them to check out Altvia.”