Altvia – The Customizable Fund Manager Software on Salesforce

Altvia is a customizable fund manager software on Salesforce.

It allows for easy management of fundraising, portfolio tracking, and reporting while also allowing users to customize their experience with third-party add-ons that provide advanced features to power firm workflows.

Altvia can be accessed anywhere through the internet or mobile devices, which makes it an ideal solution for those constantly on the go.

Altvia vs. Salesforce

Altvia is the go-to platform for Alternative Asset Managers, who love Salesforce but find that it doesn’t provide features specific to the industry. One example of this is Salesforce Private Equity/Venture Capital template. While it is a well-built product it is not a scalable solution, making it an investment without long-term potential.

Altvia’s proprietary “Interactions” functionality dynamically and automatically links data and contact information to ensure your CRM is up- to-date and accurate. Files, meeting notes, and contacts stay aligned for a 360-degree view of your firm’s activities.

Salesforce’s native activities functionality allows you to track meeting notes but limits the number of companies, deals, or fundraising opportunities to one. Comprehensive interaction tracking would require duplicative data entry, which would still result in a fragmented set of answers to a simple question: what you talked about with whom. We’ve invested thousands of hours enhancing Interactions’ flexibility, and trying to reproduce them would prove frustrating and expensive.

Build vs. Buy

Altvia’s CRM comes out-of-the-box with industry-specific reports built based on best practices and feedback from clients within the industry. The system allows users to create print-ready reports with the click of a button.

Consultants will likely need to start from scratch when building reports designed for Private Capital Markets. The construction of these reports will be based entirely on the feedback of the firm and likely will not be based on industry experience the consultant has. Ultimately, more time and money will be required to design and build insightful reports.

Salesforce is a platform selected for its flexibility and user-friendliness. You don’t need to have the technical expertise to build databases within the platform.

If time and resources can be dedicated to a custom database, an extremely viable fund management CRM software can be developed on the Salesforce platform.

Keeping the necessary questions in mind before deciding whether to build or buy is important.

Generally, these questions include:

  • Who will support the system?
  • Who will maintain the system?
  • How will the solution continue to grow and evolve?
  • What happens if the employee who supports and maintains the system leaves the organization?

Why Fund Managers Choose Altvia

Designed for alternative investments, Altvia is a solution built on the Salesforce platform,  trusted by hundreds of fund managers since 2006. When you work with Altvia, you are partnered with an experienced team of Private Capital Markets project managers and data experts who understand how our product solves top industry issues and best practices.

Implementation includes personalized sessions with a designated project manager to identify your unique day-to-day functions and make a customized platform that reflects existing processes. We ensure the platform is effective for you from day one.

We also offer 24/5 support from our internal support team. We’re here to answer your questions and offer guidance throughout your journey on our platform.

Altvia has grown to be the leading fund manager software through industry-specific technology experts and years of experience.


To learn more about our customizable platform, request a demo here.

A traditional crm was built for general ‘customer’ scenarios

Software platforms have made the world a better place by making work a better place. Indeed the world is better off when people enjoy their jobs even marginally more, and workplace applications on big CRM platforms like Salesforce.com have done that and much more.

But the potential that platforms like these offer presents diminishing returns: once the platform provider has engineered too many industry specific components into its platform, its usefulness for other industries begins to be threatened, and with that so do the usefulness of the component tools built into the platform.

So it is with the CRM category that Salesforce.com has defined: it is generic enough to work for many industries, and yet still offers the potential for others to round off the edges and nail more vertically-oriented and extremely tailored software solutions.

Private capital markets are actually a great demonstration of this dynamic. Where generic CRM platforms simplify — appropriately so — to assume there’s a business, a customer, a sale, and service of that customer, there are a few industry-specific pieces that are missing.

Take for example, that investors become customers by investing through legal entities the GP raises. It’s a subtle but important nuance that just doesn’t make sense at a platform-as-a-service level (because it’s overly complicated for a simple one-time sale that many industries require), but which can easily be added without 10 years or software engineering. Once provided, the rest of the platform’s components become tremendously powerful again and you’re set to take over the world.

As a traditional CRM in our pillars methodology, these nuances must be present to properly account for investors in these legal entities, potential target companies and which are owned by these entities, the context of all interactions with these parties (as well as the appropriate overlap, ie co-investments), and how you’re arriving at finding these opportunities on both sides of the equation, such that you’re able to piece together what’s effective and what’s not. Not just because we say so, but because these are the very relationships and data that are key to the motivation behind a CRM in any industry.

It’s critical, too, that the valuable publicly-available information that helps to enrich CRM systems and save users painful steps of entering it themselves is fully-integrated at the platform level.

Again, look no further than the 3,000+ pre-built integrations that Salesforce.com — the creator of the CRM platform concept — has at a platform level to do so, and which only exists by way of holding just short of overly-specifying certain industry workflows that would present challenges to properly integrate.

Stakeholder reporting and communication (investor relations) draws on a range of datasets

The traditional “customer service” model of CRM systems once again makes overly-simplified assumptions about the customer relationship when applied to private capital markets.

In fifteen years I personally have yet to hear the terms “warranty” or “service call” in this market because it’s just not the same. But make no mistake, as uncomfortable as it may be to say aloud, customer service is more important now than ever and it’s constantly happening; the industry is, after all, considered to be a financial “service”.

As it turns out, that service is primarily information-based — it’s driven by data and takes the form of reports and analysis that drive decisions, and then end up again in investor-facing reports and analysis.

The foundational elements of a private capital markets CRM must be built such that they accommodate this data (like we discussed above), but so too that it can accommodate additional supporting data that investors (customers!) need in the context of service.

Oftentimes this supporting data — financial metrics and time-based values, for example — is believed not to meet the traditional definition of CRM and the natural thought is “well, better do this in Excel!”.

While I happen to believe Excel is still the greatest software application ever built, its introduction to this value chain we’ve discussed herein actually creates the problem many firms suffer from: key data needed to provide customer service (again: effectively the entirety of a firm’s reports and analysis) is now in disparate systems and detached.

Both of those dynamics are important and distinct: not only is this supplemental data disparate, but when brought together there is no logical association that can be made between the two data sets.

Allow me, then, to make the point very simply: not only can this financial and time-based value data (you may be thinking about is as “portfolio monitoring” or “accounting”) be a part of a CRM, it is arguably the most important part of a CRM because it’s at the core of what providing service to the customer entails — information that comes out of data!

Firms need a digital method to engage stakeholders (ie investor portals)

Investor portals are not new; in fact, for many of us — including myself — they conjure up horrifying nightmares in which we’re aimlessly guessing at folders to find the newest document we need.

So in lies the opportunity: not only have the portals we’ve come to hate not simplified the process of acquiring information, they’ve failed to create an entirely new experience that is “customer service” driven.

To be fair, this is not a B2C market where you’d be long out of business for not having focused on customer service and thus the customer’s technology-driven experience. But don’t expect to be around too much longer if you aren’t thinking about this shift.

Today’s institutional investors increasingly expect this same consumer-like experience, and a massive opportunity is being missed by not providing it. It’s not about providing them the experience they desire; it’s more about the ability to measure engagement that is had in return.

Put simply: what’s keeping the market from providing this experience is the availability of the information that’s required to create the service that provides the experience.

If you’ve hung in this long, you know that by focusing on your CRM, you have the data that’s required to manage the customer relationship and the technology-driven experience through which that information is shared to create a differentiated and opportunistic customer experience.