There Are Common Misconceptions About Salesforce for PE / VC
Firms find the platform intimidating to work with because of the robust features it offers out-of-the-box. However, that flexibility and level of optionality are reasons why Salesforce is the world’s #1 CRM according to the International Data Corporation (IDC) for the seventh consecutive year.
1: Best-In-Class Security
The funny thing about the software world we work in today is that we rarely think about technology reliability and infrastructure security. We log in and expect programs to work instantly. But the reality is that a lot of sophis- ticated engineering goes into building applications that keep your proprietary information secure from external threats.
As the market leader, Salesforce employs the world’s top product engineers and information security experts to build and maintain the product we take for granted on the front-end. The fact that you have access to your data anytime, from anywhere without service outages, is an astonishing feat.
The application security built into the product is rarely considered but is perhaps the most critical differentia- tor for private equity firms today. Think about the consequences of the possibility that a hacker might be able to gain access to your organization’s proprietary information. Information such as customer and prospect data and intellectual property can all mean a significant loss of competitive advantage and revenue for any firm.