Leading for Success: How a SaaS Company Thrives

How can companies get inspired and “B” the change? Kristen Kelly, VP of People and Internal Operations at App-X, shares insights about what it means to thrive and how to build momentum to be a better company for employees, the community, the environment and Private Equity CRM customers.

How a SaaS Company Thrives

App-X was just granted re-certification as a B Corp™ for another term – why is this important as a company standard?

From the beginning, we always had the vision that we wanted to create a great SaaS company and this re-certification validates our decisions along the way to make it so. Our company goals are well aligned with the success of our employees as well as serving the broader community and environment. We’re doing the right things.

Folks often wonder what the “B” stands for; i.e., B the Change, B Inspired, B Innovative. What does this mean to you as VP of People and Internal Operations at App-X?

For App-X, it means “B” Ambitious. It’s a call to action for us as a company to always strive to be better – as in, better for the community, better for the environment, better for employees and of course better for our customers. The B Corp standards act as inspiration and guidance as we think about who we are today and who we want to be as we continue to grow as a company. Ambitious and Evolving are two of our cultural tenets. We also think of the B Corp standards as we continue to define and refine our employee and company policies. The standards that companies are measured against for B Corp certification are rigorous. And we are proud of the fact that we have met these standards since 2011 and happily accept the challenge to evolve over time in order to continue to meet the standards.

How does this recertification benefit App-X customers?

For our Private Equity customers, I think our certification builds even more confidence with us as a company. We believe that our focus on this makes us a better partner for our customers to work with. We also hope that our certification encourages our customers to learn more about the B Corp movement and be inspired to make changes. It’s exciting to be a part of the movement that is gaining momentum and driving positive changes around the world.

How do you see App-X evolving as a B Corp company?

B Corp provides guidance that can be used almost like a discipline; for excellence as a team, as a community and as a business partner. App-X wants to be an example to both the local community and larger population as a company growing organically and thriving. And as an important part of this evolution, we’re adopting these type of standards to better ourselves, our business processes and ultimately the customer experience. Since we’re here for the long run, it makes sense to fold these tenets into our company culture on a consistent basis that builds momentum over time.

About Kristen Kelly:
Kristen joined App-X in 2008 after working as the HR and Operations Manager for a small manufacturing company here in Colorado. She continues to handle HR duties for App-X in addition to managing Finance operations.

Kristen earned her B.A. in International Business from Webster University in Leiden, The Netherlands and her MBA from Thunderbird School of Global Management. The culture at App-X is one of her favorite things about working here and as the App-X “culture champion,” she enjoy bringing the values of the company to life.

When not at work, Kristen serves on the Board of Directors of a local Charter School and she loves spending time with her husband and 3 children, exploring all that Colorado has to offer.

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