Preferred Return Podcast

Inside Altvia’s Strategy for Success


Hear from Altvia’s President and CEO, Brie Aletto, on a multitude of topics from cultivating meaning in the workplace to embracing a culture of personal and professional growth.  Join us for an inside look into the strategies for success for our organization and what’s to come in 2023.




[00:00:00] Jeff Williams: Brie Aletto. Welcome to Preferred Return. This has been a long time coming. We’ve been heads down with, you know, some big news. We obviously announced it, but the reason this has been a long time coming is because we haven’t been on the podcast to talk about it because we’ve been heads down.

[00:00:30] So that’s the point. A lot’s happened since a year or so ago. Want to walk us through whats been going on?

[00:00:38] Brie Aletto: Yeah, absolutely. Well, thank you for having me. Do they know that we call you Dubs? Can I call you Dubs?

[00:00:45] Jeff Williams:  I think that the listener’s worldwide audience of listeners does know that I go by Dubs and ought to feel free to call me Dubs too.

[00:00:53] So when you write into the show, or when you tag me on social media.

[00:00:59] Brie Aletto: Okay. Well, Dubs, you’ve obviously been a big part of this, but as you know, roughly about a year ago, we determined. Likely a good time to go back out to market. We had a lot of things we wanted to do. Our current sponsor, Bow River Capital, was an amazing sponsor.

[00:01:18] However, we also knew we wanted to likely do some things that they honestly hadn’t done before with a portfolio company. And so we decided we were gonna go back out to market and raise some additional capital to put on the balance sheet, which we were successful in doing. Roughly in July, we came down to a couple, potential sponsors and sometimes I feel like a fan girl because I’ve been in the Private equity-backed software world for a long time, and Marlin Equity had circled the hoop a couple of times, so I’d always wanted to work with Marlin. They’ve done amazing things with executives, with companies, and obviously just in the software market. 

[00:01:59] And so that being said, we ended up securing a relationship with Marlin, they took majority ownership of our business. And I always like to say like, there’s this amazing intersection when, you know, your company’s got an amazing potential when you can. I read it somewhere about the three Cs and I’ve kind of injected my own, C in there.

[00:02:16] But really the compassion or care as I had read, I think of it a little bit even further when I think about compassion. The capital element which we secured obviously, first with Bow River and then with Marlin Equity. And then the last piece is really the clarity piece. And so those three Cs and we were founded, I don’t know if you’ve had Kevin Kelly, our founder on the podcast yet, but we were really founded from a place of care and compassion.

[00:02:42] You can see on our website regarding the values. And it was a huge reason why I wanted to join Altvia, is because we live and breathe it every day. We care about people’s development, we care about our customers and community. You can see that if you work with us. So all that to say, the intersection, like I said, of kind of that care and compassion with capital. And then finally the clarity piece. And so to your point, your original question, since late July, we’ve been really heads down with Marlin, and our partners, and our board in general, just to figure out what does that mean for us? Like what are the next. Next few years, what are the next big things, the big boulders that we wanna accomplish here at Altvia?


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