In today’s competitive private market landscape, standing out as a GP has become increasingly challenging. With numerous firms competing for the same investor capital, what once set a manager apart is now considered basic prerequisites to secure a meeting with potential investors.
However, the ultimate factor that distinguishes fund managers in the eyes of LPs remains in the strength of the relationships they can cultivate. And this oftentimes hinges entirely on their ability to deliver a superior investor experience.
So, what do LPs want to hear from GPs and how can GPs create a modern investor experience to attract top-tier investors and opportunities? See below for insights on what stands out to LPs.
First Impressions & Outreach:
- Emphasize clear, concise outreach showcasing strengths and LP discovery.
- Offer supplementary materials like a 1-pager and white papers.
- Provide flexibility in meeting format, highlighting team background and strategic advantages.
Demonstrate Expertise:
- Share specific success stories that demonstrate how your team’s expertise has led to tangible results for portfolio companies.
- Showcase your team’s understanding of industry trends and innovative strategies.
Transparency & Communication:
- Manage expectations by being honest about fund performance.
- Maintain consistent communication with LPs throughout and beyond fundraising cycles.