Despite leveling off, the boom in so-called shadow capital for private equity firms is still going strong. Following 2008’s economic downturn, global PE direct investment deals more than quadrupled between 2009 and 2013. This year, the majority of Limited Partners who attended the PEI IR & Communications Forum reported participating in co-investment opportunities. It’s a trend that seems here to stay.
To compete in today’s marketplace, a personalized, strategic approach to relationship management—especially with Limited Partners (LPs)—is the way to go. Adopting a more personalized and strategic approach to relationships results in a better, more meaningful network over time, leading to more profitable deals.