With several Altvia products in place and delivering value, Cendana Capital has a plan for enhancing that value with various projects going forward. “Right now, our LP facing dashboards just have cap statements. In version 2.0, we may show things like sector composition, top holdings in the fund, etc.,” Fontaine says. “We’ll be able to say much more than just, ‘Here are the managers we’re invested in.’”

Fontaine tried using Tableau but found that it wasn’t porting over custom fields and was, in general, very difficult to use. That’s when she realized that Altvia’s data analytics tool could meet the firm’s needs. “Answers has been the solution to what every GP wants: ‘Can’t I just click a button to get the information I need?’ Previously, that wasn’t an option. But with Answers’ filtering capability, GPs can do exactly that. If they only want to look at Fund 1, they can.”

Spotting Trends Is Crucial

For its portfolio, Cendana Capital wants to know where the market is going. Now they can look at their data and see trends that help managers adjust their portfolio construction for round size changes, exit outcome expectations, etc. “Because venture capital is a long game—10 to 15 years—having metrics to quantify along the way and to be able to compare, contrast, and benchmark is very important to us,” Fontaine says.

“And when it comes to getting information from managers, Altvia lets us ask 20 questions in the time it would take in Excel to ask one. We’re able to do much deeper diligence faster. In fact, we have GPs who were formerly heads of data science at large, enterprise companies that look to us for our data.”

Access to Qualitative Insights is Unique to Altvia, Vital to Cendana Capital

The fact that Altvia enables a digital, consumer-like experience for LPs that creates transparency and builds trust is also important to Cendana Capital, as is the way the solutions streamline internal interactions. Not only does the firm have access to quantitative data, it now has a place to record, and later retrieve important qualitative data.

“Being able to tag companies with qualitative observations is huge for us,” Fontaine explains. “None of the other companies I looked at provide that capability. And because we can do it with Altvia, we can find intersections like, for example, where a specialty chemical company and a technology company have common interests, such as the tech company providing an interface that the chemical company needs.”

Easy access to data is also helping Cendana Capital as they look to expand their focus to international funds. “When we look at new managers, we want their portfolio to be accretive,” says Fontaine. “We don’t want redundant portfolios.”

Another benefit of Cendana Capital having tremendous control over both their quantitative and qualitative data is that they’re getting interest from follow-on capital. Late-stage funds are asking for monthly calls so they can stay informed about what’s happening with the firm’s portfolio.

A Data Expert’s Advice to Industry Peers

As for Fontaine’s advice to her industry peers, she emphasizes that it’s important to look beyond your immediate needs when choosing a solution.

“You have to think about more than just the problems in front of you today. That’s why having Salesforce as the foundation is so helpful,” she says. “There’s always something that integrates that can meet a new need you have. Altvia enables us to manage the depth and breadth of our data, and visualize it in ways that help us expand our network.”

She also stresses the value of being supported by a team that understands your processes and goals.

“Having people at Altvia who understand each step of our data process has allowed us to continue to build because of the knowledge of our data stack and organization. We aren’t starting from ground zero every time we want to expand or do something new,” she says. “If we were trying to implement the LP portal or Answers without Altvia’s team having intimate knowledge of our data architecture, objectives, team, etc., it would have taken so much longer. So, getting to build on the platform is huge but also building with the same team and company is equally as impactful to us.”