For most private equity firms, the Annual General Meeting (AGM) is a major tentpole event—an opportunity to demonstrate transparency, strengthen relationships, and showcase the firm’s strategy and performance. But with LP calendars packed tighter than ever, delivering a standout AGM requires more than just good content. It demands empathy, precision, and thoughtful execution.
At a recent PEI IR Network roundtable, we heard directly from an LP about what makes an AGM truly valuable—and what causes fatigue. Here are the key takeaways, and a downloadable checklist to help you plan your next AGM through the LP lens.
1. Timing is Everything
Don’t just pick a date—ask first.
Proactively check in with your key LPs to avoid conflicts with other manager AGMs. Remember, LPs are juggling dozens of events a year.
Consistency builds trust.
Stick to one AGM annually, and aim for consistency in timing and location. Frequent changes—especially multi-city roadshows—add unnecessary complexity for LPs.
Keep travel in mind.
Be mindful of other large events happening in your host city that may drive up travel and hotel prices.
2. Logistics & Venue Experience
Get the basics right.
AV hiccups, freezing cold rooms, and overcrowded spaces distract from your message. These details matter more than you think.
Provide options.
If your LP base is global or travel-sensitive, consider offering a high-quality virtual option.
Make booking easy.
Secure a hotel block early to ease logistics and keep costs reasonable for attendees.
3. Content LPs Actually Want
Quality over quantity.
Skip deep dives into every single portfolio company. Focus instead on new or high-impact deals, and present a clear picture of overall portfolio construction and performance.
Align your team.
Ensure deal team members are aligned on messaging to avoid inconsistent commentary during networking or Q&A.
Educate and engage.
Add variety with educational sessions on lesser-known aspects of your asset class, or rotate in CFOs from portfolio companies to provide fresh insight.
Add strategic guests.
Invite consultants or select prospective LPs to deepen relationships and expand interest.
Make space for the LPAC.
Host a separate dinner or session for your Advisory Board—ideally the night before—to respect their unique role.
Show the ROI.
Highlight operational improvements that demonstrate LP fees are being invested back into the firm for greater efficiency and governance.
Follow up promptly.
Send slides and materials shortly after the AGM to maintain momentum and demonstrate professionalism.
4. Swag, Rethought
Avoid the usual suspects.
LPs already have plenty of branded mugs and notebooks. Instead, offer thoughtful or optional gifts.
Think family-first.
Crocs for the kids. Dog toys. Family movie night packages. Something useful or delightful that shows you see the whole human behind the LP.
Offer optionality.
Let LPs choose from a few curated gift options—and make it shippable to reduce travel burden.
Be compliance-conscious.
Remember, many LPAC members or public institutions are subject to gift limitations. Always offer opt-outs and stay on the right side of FOIA and compliance policies.
Want to build an AGM that deepens trust and loyalty? Start by listening to your LPs—and designing with their needs in mind.