By Jason Viado, Altvia

Here are 5 Reasons why Salesforce Out-of-the-box Doesn’t Work for Fund Management.

1. Salesforce objects are designed for selling widgets. 

Salesforce out-of-the-box comes with standard objects such as Accounts and Contacts but does not include objects specific to fund management.

2. Terminology and naming conventions are not specific for fund management. 

Fund management uses a unique vernacular to describe both the stages of fundraising and the stages of committing to a deal.  Salesforce out-of-the-box uses traditional sales-related terms such as “qualified” or “booked.”

3. Salesforce doesn’t capture the essence of relationships that exist in the alternative asset management. 

Success in the Alternative Asset Management space is often based on the quality of the relationships that you maintain with LPs and other fund managers.  Salesforce out-of-the-box doesn’t allow you to track relationships and the connections between relationships to the extent that most fund managers require.

4. Salesforce doesn’t track funds independently from accounts. 

Out-of-the-box, Salesforce does not differentiate between an account and an investment that account might make.  So if an account could potentially make an investment in more than one of your funds, Salesforce out-of-the-box would consider those two investments as two distinct accounts.

5. Salesforce Can’t distinguish funds that you’re interested in from funds in the universe. 

In a fund management CRM system, most fund managers would like to keep a record of not just the funds that they are considering, but also the funds that they passed on or funds that they did not consider.  Out-of-the-box, Salesforce lumps all opportunities into one sales funnel.

Use Altvia’s AIM For Fund Management


Altvia’s fully integrated product suite and industry expertise optimize the Salesforce CRM platform for the world of Alternative Investments. Translate data and relationships into institutional knowledge to gain the competitive advantage you need to advance your firm for the future.

AIM, Altvia’s portfolio management CRM solution, is a proven solution to harness interactions of your investments, portfolio performance, and back-end systems to scale your growth. Successfully raise and deploy capital, ensure compliance and deliver a trusted and transparent experience to stakeholders and investors.