One of the Most Underutilized Features in AIM Fund Management Software: "Touch"

By James Kroeker  

I’ve found that one of the least-known and under-utilized pieces of functionality in AIM has actually been around almost as long as AIM itself. It’s called the “touch” button and it is designed to mark certain interactions as more important or significant than others.

For example, if you have a meeting with someone related to a potential deal, that interaction is bound to be more significant than if you had sent that same person a mass email along with hundreds of your other contacts. And if you logged both the meeting and the mass email in AIM, both would show up on that person’s contact record as an interaction but there would be no way to distinguish which of those interactions was meaningful and which one wasn’t. Subsequently, if you run a report to determine the date that you last contacted that person, the date of the mass email would show up when what you really wanted to know is the last time you actually spoke to him or her.

This is why we built touch. You’ll notice on any interaction, each reference has a checkbox called “touch” that lets you tell AIM which interactions are the important ones and which ones were perhaps less personal. (On newer versions of AIM, Touch functionality is disabled by default so just let us know if you’d like us to turn it on for you). So now when you enter details about the lunch or call you had with a client, you can mark it as a touch and easily determine the last time you had a meaningful interaction with that person. It might be important to note that “touch” is not a native feature in Salesforce or any other Salesforce private equity or alternative asset management software.

One caveat that I will offer regarding the use of touch is that its really only valuable if your entire organization uses it. For example, if one of your managers runs a report to show all clients who have had an interaction marked as “touch” in the last month, and one employee recently had lunch with a client but didn’t mark that interaction as a touch, that lunch won’t show up on the manager’s report. Then that manager could look pretty foolish when he calls the client to say the company hasn’t heard from him in awhile.

If you’d like to learn more about how to use touch and other AIM Fund Management Software features, we’d be happy to walk you through it. Feel free to contact us at and don’t forget to sign up for this month’s client webinar discussing the new features of Salesforce’s latest update.