Metric Tracking in the Impact Investing Space
Historically, businesses have mostly had a single measurement of success or failure; they were judged on whether or not they made money. In the emerging Impact Investing ecosystem, proponents of Impact Investing are seeking to establish the new world order—that other things count too.
And while it is great for an organization to contribute to the greater good and for funds to invest in companies that seek to do good, it is no longer enough to say that you do good, but rather it is imperative to demonstrate it. “Why is it good?” “Who is it good for?” “Is it better this month than last month?” These are the types of hard questions that many organizations are starting to ask of their efforts when they realize that when it comes to quantifying success, they need to track more than financial metrics.
Download the full article to find out how leading impact investors are tracking metrics to better demonstrate their impact.