07/21/2011 – Dreamforce: The Cloud Computing/Heavy Metal Event of the Year

Jeff Vahrenwald

By , App-X

It looks like App-X will be sending a small contingent to Salesforce’s annual users’ conference Dreamforce in San Francisco this year.  As always, it looks like Dreamforce will be the place to be to get caught up on the latest news and to just hone one’s Salesforce skills.

I’ll be attending my 1st Dreamforce this September.  From all that I’ve heard, the sheer magnitude of this event will surely impress, not to mention the fact that Metallica will be playing live.  I’m picturing 20,000 people in business casual dress and nametags on lanyards around their necks lightly tapping their toes to a 5-minute guitar solo.  How the members of Metallica won’t feel like complete sellouts, I don’t know.  Or maybe I’m wrong–maybe there will be 20,000 people in a business casual mosh pit.

That said, as users and peddlers of the Salesforce platform, we’re in a unique position to become better users of the system, but also better providers of a platform that continues to gain momentum each year.  As a marketer, I’m interested to see what amount of focus is put on social media, especially with Salesforce’s recent acquisition of Radian6.

We’ll be live tweeting from the event (twitter handle: app_x) if you’re interested in following along or tweeting along with us.

And if you’re headed to Dreamforce in September as well, we look forward to seeing you there.  I’ll be in the mosh pit.