Application Experts Rebrands as Altvia Solutions, LLC
Leading private equity software solutions provider Application Experts (App-X) announced that it is now Altvia Solutions, LLC, (Altvia) following a strategic rebranding initiative to better align the company’s messaging with its products, clients and vision for the future. As a key component of the project, Altvia is pleased to unveil its new website, Altvia.com.
Since the firm’s founding in 2006, Altvia has worked with over 200 different fund managers, funds of funds, institutional investors, impact investors and other members of the alternative asset community. Over this period, Altvia has maintained a perfect 5-star product rating and was included as one of Inc. Magazine’s 5000 fastest growing private companies in 2014 and 2015.
The rebrand will allow the company’s image and messaging to better reflect its innovative line of flexible software products and distinguish the firm’s unique, tailored experience within this highly specialized market.
“A brand can have a variety of meanings to us, it’s a combination of who we are, our vision and competitive positioning. Our brand is how we connect with people and represents the value we deliver,” commented Kevin Kelly, founder and CEO of Altvia. “When we evaluated where we are today and where we are going, we discovered a unique opportunity to more precisely align our vision and brand to better reflect our position as a financial technology leader in the private equity industry.”